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Donna Weber's

Master How to Attract & Retain Customers for Life


More satisfied customers and employees lead to increased sales, referrals, and lifetime customer value.

Are you the leader of a high growth company trying to figure out how to provide a high-quality experience for your new customers that your entire team can get behind?

Are you struggling to figure out how to scale without continuously hiring more people?

Are you seeing margins erode because implementation is taking too long and does that cause you to lose customers? 

You are likely a victim of your own success.



You know the saying, what got you here won’t get you there.
You have an onboarding problem.

Image by GR Stocks

The leading high growth companies know the secret to success. They have a clearly defined onboarding process that ensures their customers and employees are satisfied, and they have figured out the solution to adoption and increased customer lifetime value.

The Orchestrated Onboarding™ Masterclass will show you how to successfully onboard, retain, and grow through the high customer demand you have for your product or platform.


You’ll move from ad hoc to prescriptive customer engagement at the very beginning when it most matters. You’ll break down team silos to provide a cohesive and seamless customer experience.  You’ll reduce the anxiety your team feels, you’ll increase the speed at which customers buy, and how long they stay, all while maximizing the profits your company earns.


The Orchestrated Onboarding™ Masterclass is for you if you are in a customer facing role, whether practitioner or leader on the following teams:

Customer Success, Onboarding, Implementation, Customer Education, Professional Services, and Support.

When you participate in the
Orchestrated Onboarding Masterclass
you'll be able to: 
  • Explain why onboarding is the most important part of the customer journey

  • Quickly drive customers to success

  • Create an optimized framework to onboard and enable
    your customers

  • Break down silos to create a seamless customer experience​

  • Determine how to measure your success 

A successful customer onboarding program results in more satisfied customers and employees, higher solution adoption, and increased customer lifetime value.

If you’re serious about growth,
then it’s time to get serious
about how you onboard your customers.

 Meet  Donna Weber 

The Orchestrated Onboarding Masterclass provides you with an opportunity to get tailored guidance from the world's leading expert in customer onboarding, Donna Weber. Donna is the best-selling and award winning author of Onboarding Matters.


This is your chance to command a front row seat and receive tailored guidance from Donna in a series of intimate and interactive sessions.


For more than two decades, Donna's helped high-growth startups and established enterprises create customers for life using her Orchestrated Onboarding framework. Now it's time for Donna to guide you and your team to success.

Donna is passionate about making customers successful. She excels at seeing the opportunities, building a clear and concise plan and working across teams to make it happen."

Karl Van den Bergh

Chief Marketing Officer, Gigamon

What should you expect from this Masterclass? 

Session 01

In Session One, you’ll learn what Orchestrated Onboarding is all about and how to create your own Orchestrated Onboarding framework, including: 


  • Why onboarding is the most important part of the customer journey

    • Onboarding does not equal implementation

    • The trough of disillusionment

    • The neuroscience of onboarding

  • The six stages of Orchestrated Onboarding: Embark, Handoff, Kickoff, Adopt, Review, and Expand

  • Review real case studies with before and after examples

Session 02

Session Two details how to quickly drive new customers to value by: 


  • Sharing and learning in breakouts

  • Mapping the first half of your optimized onboarding framework

  • Exploring ways to quickly deliver first value and quick wins

  • Leveraging success plans to partner with your customers 

  • Start listening to customers to innovate 

Session 03

Session Three aids you in transforming your company and your customers' companies, through:


  • Sharing and learning in breakouts

  • Mapping the second half of your optimized onboarding framework

  • Measuring the impact

  • Communicating with visuals 

  • Putting your new Orchestrated Onboarding framework into practice

  • Delivering value to customers continuously throughout their journey with your organization  

What Participants Say ...


The content covered in the course was awesome. Really excited about updating our customer onboarding process based on the core information I learned in this class.

Greg, VP of Customer Success, United States


Anyone developing or optimizing an onboarding motion will find world-class resources in this Masterclass. I loved the opportunity to collaborate with and learn from peers in different companies, industries, and with different products.

Judah, Customer Onboarding Manager, United States


I enjoyed hearing about existing challenges from the rest of the group. It spurred great discussions among our team and gives us a really solid framework to build off

moving forward.

Caleb, Director of Experience, United States


I got a ton from the Masterclass and really enjoyed learning from Donna. I highly recommend the Orchestrated Onboarding Masterclass to anyone looking to improve their customers' onboarding experience.

Carly, Implementation Team Manager, United Kingdom


The Masterclass is a great companion to the book. I really loved the opportunity to share and discuss in small and interactive sessions. 
Rebecca, Sr Training Development Manager, United States


Donna's presentation style and the pace of the lessons are great. I also appreciated collaborating with others in the industry who experience similar challenges.
Implementation Team Manager, United Kingdom

When you enroll in the Orchestrated Onboarding Masterclass, you'll  . . .
  • Come with your current customer onboarding framework. Leave with your optimized framework.

  • Master best practices to create customers for life.

  • Quickly guide new customers to value.

  • Learn with a cohort of peers in an interactive environment.

  • Obtain exclusive examples, resources, and templates to quickly drive your impact.

  • Active participants receive the Orchestrated Onboarding™ Masterclass Badge and Certificate of Completion.

  • Receive individual coaching (optional).

  • All sessions are recorded for participants. ​

  • Class size is limited to 10 participants.


This three-week masterclass on the Orchestrated Onboarding framework includes three two-hour sessions, with options to include 1:1 coaching sessions with Donna Weber.


If you’re serious about growth, the retention of your customers and employees, and you want to increase the lifetime value of your customers, then it’s time to get serious about customer onboarding.   

Next Masterclass:
September 8, 15, & 22, 2022 

from 8:30 to 10:30 am Pacific time
9 of 10 seats available

Contact Donna if you are interested in the upcoming cohort, for a Masterclass dedicated for your team and for volume discounts.

Read the Terms and Conditions.

Starting at $1,450
Masterclass Options


  • Three-week Masterclass

  • Exclusive templates & resource


Investment: $1,450


  • Three-week Masterclass

  • Exclusive templates & resources

  • 1 private coaching session (value $750)

  • 30 days of email support with Donna Weber 


Investment: $1,950


  • Three week Masterclass

  • Exclusive templates & resources

  • 3 private coaching sessions (value $2,250)

  • 60 days of email support with Donna Weber


Investment: $2,450