🚀 Quick Wins vs. First Value: What’s the Real Difference? | Customer Onboarding Expert
I get a lot of questions asking what's the difference between quick wins and first value.
➡️ Quicks Wins are morsels of value, delivered ideally in days or a couple weeks, which are meaningful for users. Every time a customer gets a win, a hit of endorphin, the feel good chemical, goes off in their brain. Since quicks wins deliver an emotional impact, they drive customer engagement at the beginning of the customer journey, when it matters the most.
Examples include bridging the gap between the legacy system and your product, updating the mindset, providing context and concepts to ensure quick adoption.
➡️ First Value: A measurable milestone related to product deployment and adoption. Examples include deploying one specific use case or dataset, and going live with individual modules from your product. Metrics to demonstrate first value might include product usage, and active users. First value is usually delivered in one to several weeks.
Dive Deeper: Read my article about the neuroscience of onboarding, and let me know how I can help you to deliver quick wins for your customers.
🚀 Quick Wins vs. First Value: What’s the Real Difference? | Customer Onboarding Expert
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