Customer Success Maturity: From Reactive to Strategic Advisor | Customer Onboarding Expert
My recent Customer Success Forum was focused on the maturity of customer-facing programs; the maturity model includes four stages: Reacting, Performing, Scaling, and Optimizing.
While any new program or product goes through each of those stages, our Customer Success industry is also maturing through this journey.
Customer Success 1.0 was reactive, with CSMs acting as glorified support agents
Customer Success 2.0 was about building consistent, repeatable processes; we built playbooks in the new Customer Success platforms
In Customer Success 3.0 we need to scale and move away from using people to solve problems
Customer Success 4.0 focuses on how to optimize and demonstrate our impact on the business bottom line
We owe it to ourselves and our customers to stop reacting, to stop doing the basic, repeatable stuff, and to rise above and be trusted strategic advisors for our customers.
Whether your product is high touch, low touch, or tech touch, deliver high-value moments to your customers.
Value builds customer trust and loyalty.
To dive deeper, read my article From Chaos to Clarity, and let me know how I can help you.
Customer Success Maturity: From Reactive to Strategic Advisor | Customer Onboarding Expert
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