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NYC Big Book Award 2021


Contact: Donna Weber / 650.678.9442 /

Donna Weber Receives National Recognition Through the NYC Big Book Award®!

(Palo Alto, CA) -- The NYC Big Book Award recognizes Onboarding Matters, How Successful Companies Transform New Customers into Loyal Champions by Donna Weber in two categories: Winner for Best New Non-Fiction, and Distinguished Favorite in Business Entrepreneurship and Small Business.

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The NYC Big Book award is for independently and traditionally published authors, publishers, big and small presses. The competition is judged by experts from different aspects of the book industry, including publishers, writers, editors, book cover designers and professional copywriters. Selected award Winners and Distinguished Favorites are based on overall excellence.

Bringing customers onboard is the most important part of the customer journey. Yet, despite this being so critical, poor onboarding is the main cause of customer churn. Author Donna Weber shares, “I wrote Onboarding Matters because customer onboarding is a mess. Too many companies ignore their customers. I want to change that. Even though Customer Success is an established function in many business-to-business (B2B) companies, they continue to miss the target during the crucial beginning of the customer relationship.”

A successful customer onboarding program results in more satisfied customers and employees, higher solution adoption, and increased customer lifetime value. In Onboarding Matters, Donna Weber details the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage. 

Readers share that Onboarding Matters is the most practical business book they have read and that it provides immediate impact for their business and their customers. Now readers can gain tailored guidance from Donna Weber in the Orchestrated Onboarding™ Masterclass. 

2021 was a record year for books awarded due to the high level of quality and diverse books submitted. NYC Big Book Award received book submissions worldwide, including great submissions from journalists, well-established authors, small and large press as well as first time indie authors who participated in high numbers. Winners were recognized globally from Australia, Canada, England, Germany, Lebanon, and the United States of America.  

"We are elated to highlight these authors' books, recognize their excellence, and share their achievements." said awards sponsor Gabrielle Olczak. "We look forward to showcasing these titles to a larger audience."


About Donna Weber

Donna Weber is the world’s leading expert in customer onboarding. For more than two decades, she’s helped high-growth startups and established enterprises create customers for life. As a recognized thought leader, influencer, strategist, advisor, author, and speaker Donna gets to the heart of Customer Success. Donna was recently recognized as a Top 100 Customer Success Strategist. 

High growth companies hire Donna to increase customer retention and lifetime value, decrease time to customer first value, reduce implementation time and costs, boost product adoption and usage, and scale Customer Success organizations. 


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For more information on the NYC Big Book Award
To view the list of winners, visit:
To view the list of Distinguished Favorites, visit:



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